About
Abode Bed & Breakfast Identity
Abode Bed & Breakfast is a fictional boutique stay in Biloxi, Mississippi, created as a case study to explore how brand identity can translate Southern hospitality into a contemporary coastal experience. This project covers strategy, logo development, color and type systems, and real-world applications, revealing how thoughtful design choices can make a small property feel curated, welcoming, and distinctly memorable.
I specialize in branding, print design, social media, and visual storytelling.
About Me
Hi, I’m Meredith Crouch!
I’m a Public Relations student at Mississippi State University with a passion for branding, visual storytelling, and strategic communication. I enjoy designing thoughtful brand identities, creating marketing materials, and helping organizations communicate in meaningful ways through creative design.
Skills
01 — Mood Board
Building the Brand Vision
The mood board established the creative direction for the Abode brand by exploring coastal-inspired interiors, soft blue color palettes, classic patterns and timeless design elements. It served as the foundation for every visual decision throughout the project.
02 — Logo
Creating the Brand Identity
The logo was designed to reflect Abode’s elegant and welcoming personality through refined typography, a sailboat icon and a coastal-inspired color palette. Together, these elements communicate relaxation, sophistication and the charm of a boutique bed and breakfast.
Primary Logo
A refined wordmark that balances elegance with warmth. The hand-lettered feel nods to bespoke Southern hospitality while remaining clean and modern for digital use.
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Sailboat Icon
The nautical sailboat mark serves as a secondary brand icon — evoking freedom, leisure, and the quiet rhythm of coastal life. Used across print, packaging, and social media.
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Typography
Elegant serif headings (for warmth and tradition) paired with clean sans-serif body text (for readability and modern clarity). The contrast creates a luxury-yet-approachable feel.
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Color Palette
Soft coastal blue, warm cream, and navy anchor the brand in the natural beauty of the shoreline. Inspired by sea glass, linen, and late-afternoon light.
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Brand Personality
Relaxed. Refined. Welcoming. The brand communicates that rest is not a luxury — it’s a necessity. Every guest should feel like they’ve come home.
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Gingham Pattern
A subtle gingham textile pattern, drawn from Southern hospitality traditions, appears on packaging, menu cards, and social media frames. It adds texture and warmth without overwhelming.
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Visual Inspiration
Moodboarded from coastal Carolina cottages, antique sailboat photography, Southern garden parties, and boutique hotel editorial shoots.
Coastal living isn’t just a place — it’s a feeling. The Abode brand was built to bottle that feeling.
03 — Flyer
Spreading the Word
The flyer was designed to capture attention and invite guests to experience Abode’s coastal charm — distributed digitally and in print across the Mississippi Gulf Coast.
04 — Postcard
A Memorable Invitation
The front of the postcard captures attention with strong visuals and branding while encouraging guests to learn more about Abode. The reverse side provides essential information in a clean, organized layout while maintaining the same coastal aesthetic.
05 — Billboard
Capturing Attention
The billboard communicates Abode’s brand message through minimal copy, bold typography and compelling imagery. Designed for quick readability, it reinforces the feeling of a relaxing coastal getaway.
06 — Brochure
Brochure
A tri-fold brochure designed to welcome guests into the Abode world before they even arrive. Gingham texture, watercolor botanicals, coastal photography, and the full brand voice — all in one take-home piece.
Abode Bed & Breakfast 